DermaTypebusiness concept / branding / campaign
DermaType is a skincare tool that builds a skin profile around you, recommends skin care products based on your skin profile, helps build healthy skin care habits and routines and helps you get to know your skin.
The branding of DermaType needed to standout among other beauty and skincare branding while still being relevant to that field. The colours were chosen to broaden the target market from just women to all genders. It reflects the tone of voice in being youthful, earthy, organic, inclusive and fresh. Radiate Sans is a humanist - geometric sans serif font family with a large range of weights and widths. Its clean, sleek and unique. All design elements support the brand’s tone of voice.